Category Archives: Marcom

BEST COMMERCIALS OF 2013

“Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.”  –  Steuart Henderson Britt

From a foal to babies dancing, advertising agencies were inventive to capture consumers’ attention in 2013. Take a look at these ten top commercials and let me know what was your favorite in the comments below.

10. Evian, “Baby and Me”

Agency: BETC (France)

Director: Rémi Babinet

9. Canon, “Inspired”

Agency: Grey New York (USA)

Director: Nicolai Fuglsig, MJZ

8. Prada, “Candy L’Eau”

Executive Producer: Lisa Margulis (the Directors Bureau) (France)

Director: Wes Anderson and Roman Coppola

7. Grey Poupon, “The Chase”

Agency: Crispin Porter + Bogusky (USA)

Director: Bryan Buckley, Hungry Man

6.  Nike, “The Jogger”

Agency: Wieden + Kennedy (USA)

Director: Lance Acord, Park Pictures

5. Pepsi Max, “Test Drive”

Agency: TBWA (USA)

Director: John Norman

4. Dove, “Real Sketches”

Agency: Ogilvy and Mather (Brazil)

Director: John Carey

 

3. Budweiser, “The Clydesdales Brotherhood”

Agency: Anomaly (USA)

Director: Jake Scott

 

2. Carlsberg, “Standing up for a Friend”

Agency: Duval Guillaume Modem (Belgium)

Director: Geoffrey Hantson and Katrien Bottez

 

1. Sainbury’s, “Christmas in a Day”

Agency: Scott Free Films (England)

Director: Kevin Macdonald

 


DAD’S ADS

This is a collection of the five most-shared ads for Dads on YouTube. Happy Father’s Day!

(5) “Dad Life”
        Remake of American Greetings
        USA

(4) “Just like your Daddy”
        IRN-BRU
        Scotland

(3) “Dear Sophie”
        Google Chrome
        USA

 

(2) “Happy Father’s Day”
        Oreo
        USA

(1) “The Father and the Child”
         Thai Life Insurance
         Thailand


GODFATHER OF INDIAN ADVERTISING HONORED

Clio, one of the most recognized global awards for advertising, has named India’s Piyush Pandey, Creative Director of Ogilvy, as the recipient of the 2012 Lifetime Achievement Award. He will honored at the 53rd annual awards ceremony on Tuesday, 5/15/2012 at the American Museum of Natural History in Manhattan.

Piyush Pandey joins the ranks of such industry stalwarts and previous award winners as Tony Kaye, David Abbott, Neil French, Sir John Hegarty, Bob Greenberg, and Bob Isherwood.

His campaigns for Fevicol, Vodafone, and Cadbury’s have won him international accolades and bear testimony to his insight, humor, intelligence, and intellect.


TOP PRINT ADS VALENTINE’S 2012

Even though the best time to advertise depends on the product or service and target market, most companies line up to advertise at certain times of the year. With Super Bowl and Valentine’s, February is a frenzy time for advertisers. See below the top 20 print advertisements for this year’s Valentine’s Day.


2012 Super Bowl Ads

The championship game in the US National Football League, the Super Bowl, is the highest level of professional football action. Since it the most watched American TV broadcast, it is continually known for marketing-related landmarks:

1. second largest food consumption in the US (after Thanksgiving Day)

2. most expensive commercial airtime in the world; all commercials were sold out by November 2011, at an average price of $3.5M per thirty-second spot

Thanks to social media, most brands involved in the game time advertising released their ads early. Here’s a sneak peek (in alphabetical order):

ACURA: Transactions (RP&)

AUDI S7: Vampire Party (Venables, Bell, and Partners)

BRECKENRIDGE BREWERY: Find Your Couch (Cultivator)

BUD LIGHT: Here We Go (McGarry Bowen)

CAREER BUILDER: Business Trip (In-House)

CHEVROLET: Happy Grad (Consumer Generated)

CHEVY SILVERADO: Dave Didn’t Make It (Goodby, Silverstein and Partners)

http://www.youtube.com/watch?v=XxFYYP8040A

CHRYSLER GROUP: It’s Halftime America (Wieden+Kennedy)

COCA-COLA: The Catch (Wieden and Kennedy)

DANNON OIKOS YOGURT: The Tease (Y&R)

DORITOS: Sling Baby (Goodby, Silverstein and Partners)

FIAT ABARTH: Seduce You (Impatto)

GO DADDY: Body Paint (In-House)

H&M: David Beckham (In-House)

HONDA CR-V: Matthew’s Day Off  (RPA)

HYUNDAI: Cheetah  (Innocean)

HYUNDAI: Think Fast  (Innocean)

LEXUS: The Beast (Attik One Team)

M&M: It’s That Kind Of A Party (BBDO)

PEPSI MAX: Check Out  (TBWA)

SKETCHERS GORUN: Mr. Quiggly Dog Race (Siltanen & Partners)

TELEFLORA: Give Flowers, Get Laid (Fire Station)

TOYOTA: Reinvented (Saatchi and Saatchi)

VW: Dog Strikes Back  (Deutsch)


TOP VIRAL COMMERCIALS 2012

These are the most memorable viral advertisements of January 2012:

LG: “Smart Thief”

Young and Rubicom Amsterdam

 

VW: “The Bark Side”

DDB Stockholm

 

Mini: “Fan the Flame”

TBWA Belgium


Best Mobile Phone Commercials

The mobile handset industry has come a long way from the suitcase-sized device with limited appeal it was in the 80s. Today, it is arguably the most dynamic industry with increasingly specialized computer firms who have entered the market with OS and software for smart phones. Mobile network operators also exert an important influence by demanding manufacturers integrate progressive technologies and applications. With this maniacal dynamism, competitiveness, and rapid innovation, marketers and advertisers put their best people on this fastest-growing industry on the planet. It becomes pertinent to review the best global advertisements of mobile phone manufacturers and providers of this “industry of the decade.”

Mobile telephony is gargantuan. Earth has 7 billion people alive; 4.5 billion of them have active mobile phone subscription. Mobile phones replaced wrist watches and alarm clocks in the past decade as the most ubiquitous gadgets in our everyday lives. An average person looks at the phone a staggering 100 times a day. The mobile phone industry has become like electricity, gas, and water utility. So what of mobile industry advertising? Most of the income of TV and internet come from mobile phone advertising revenues. Given such massive growth and competition, would you say that this collection of advertisements showcase the best of advertising’s creativity?