“Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.”  –  Steuart Henderson Britt

From a foal to babies dancing, advertising agencies were inventive to capture consumers’ attention in 2013. Take a look at these ten top commercials and let me know what was your favorite in the comments below.

10. Evian, “Baby and Me”

Agency: BETC (France)

Director: Rémi Babinet

9. Canon, “Inspired”

Agency: Grey New York (USA)

Director: Nicolai Fuglsig, MJZ

8. Prada, “Candy L’Eau”

Executive Producer: Lisa Margulis (the Directors Bureau) (France)

Director: Wes Anderson and Roman Coppola

7. Grey Poupon, “The Chase”

Agency: Crispin Porter + Bogusky (USA)

Director: Bryan Buckley, Hungry Man

6.  Nike, “The Jogger”

Agency: Wieden + Kennedy (USA)

Director: Lance Acord, Park Pictures

5. Pepsi Max, “Test Drive”

Agency: TBWA (USA)

Director: John Norman

4. Dove, “Real Sketches”

Agency: Ogilvy and Mather (Brazil)

Director: John Carey


3. Budweiser, “The Clydesdales Brotherhood”

Agency: Anomaly (USA)

Director: Jake Scott


2. Carlsberg, “Standing up for a Friend”

Agency: Duval Guillaume Modem (Belgium)

Director: Geoffrey Hantson and Katrien Bottez


1. Sainbury’s, “Christmas in a Day”

Agency: Scott Free Films (England)

Director: Kevin Macdonald



About Sudio Sudarsan

Sudio Sudarsan helps companies and startups drive demand and impact through more effective use of their brand, marketing, design, digital, and innovation assets. He teaches advanced courses in marketing to MBA students at premier b-schools in three continents around the world. You can follow him on Twitter @iSudio; view some of his retired presentations at View all posts by Sudio Sudarsan

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