“Doing business without advertising is like winking at a girl in the dark.  You know what you are doing, but nobody else does.”  –  Steuart Henderson Britt

From a foal to babies dancing, advertising agencies were inventive to capture consumers’ attention in 2013. Take a look at these ten top commercials and let me know what was your favorite in the comments below.

10. Evian, “Baby and Me”

Agency: BETC (France)

Director: Rémi Babinet

9. Canon, “Inspired”

Agency: Grey New York (USA)

Director: Nicolai Fuglsig, MJZ

8. Prada, “Candy L’Eau”

Executive Producer: Lisa Margulis (the Directors Bureau) (France)

Director: Wes Anderson and Roman Coppola

7. Grey Poupon, “The Chase”

Agency: Crispin Porter + Bogusky (USA)

Director: Bryan Buckley, Hungry Man

6.  Nike, “The Jogger”

Agency: Wieden + Kennedy (USA)

Director: Lance Acord, Park Pictures

5. Pepsi Max, “Test Drive”

Agency: TBWA (USA)

Director: John Norman

4. Dove, “Real Sketches”

Agency: Ogilvy and Mather (Brazil)

Director: John Carey


3. Budweiser, “The Clydesdales Brotherhood”

Agency: Anomaly (USA)

Director: Jake Scott


2. Carlsberg, “Standing up for a Friend”

Agency: Duval Guillaume Modem (Belgium)

Director: Geoffrey Hantson and Katrien Bottez


1. Sainbury’s, “Christmas in a Day”

Agency: Scott Free Films (England)

Director: Kevin Macdonald


About Sudio Sudarsan

Sudio Sudarsan is a recognized expert in branding of products, services, individuals, places, sports clubs, music bands, political parties, and movements. As a professional stranger in the material world, he researches to uncover unconscious codes in the reptilian complex of the brain that pre-organize the way humans behave at the confluence of neurobiology, cognitive psychology, and cultural anthropology. Sudio teaches advanced courses in marketing and strategy to second-year MBA students at premier business schools in three continents of the world. You can follow him on Twitter @iSudio; view some of his retired presentations at View all posts by Sudio Sudarsan

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