BRAND ENGINEERING

How do you look at the world?  The world is just the same; it does not change.  Do you see it from down here, like a frog, as Spengler said, or up above, like an eagle.  Branding is the management of perceptions in the consumer ecosystem.

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About Sudio Sudarsan

Sudio Sudarsan helps companies and startups drive demand and impact through more effective use of their brand, marketing, design, digital, and innovation assets. He teaches advanced courses in marketing to MBA students at premier b-schools in three continents around the world. You can follow him on Twitter @iSudio; view some of his retired presentations at www.SlideShare.net/SudioSudarsan View all posts by Sudio Sudarsan

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