Best Commercials 2012

Most advertising is kitsch; some of it is amusing; much is trash. But, those brilliantly communicated ideas that garner enormous cultural attention amply justify why advertising should not be construed as annoying legerdemain, economic waste, or cultural dross. Here are some of 2012’s brilliant advertisements made for TV and reused on YouTube:

10. Dollar Shave Club, “Our Blades are F***ing Great”

Agency: Paulilu Productions
Los Angeles, USA

9. Adidas, “Take the Stage”

Agency: Sid Lee
London, England

8. Guinness, “St. Patrick’s Day”

Agency: AMV BBDO
London, England

7. EMDA, “Alzheimer Awareness”

Agency: ACW Grey
Tel Aviv, Israel

6. Chrysler, “It’s Half Time in America”

Agency: Wieden + Kennedy
Portland, OR; United States

5. ETN, “Howling Football”

Agency: Ambient Advert
Berlin, Germany

4. LG, “Smart Thief”

Agency: Y&R
Amsterdam, Holland

3. Barack Obama, “Obama for America”

Agency: Bully Pulpit Interactive
Washington DC; United States

2. P&G, “Best Job”

Agency: Wieden + Kennedy
Portland, OR; United States

1. Red Bull, “Red Bull Stratos”

Agency: Riedel Communications
Filmed near Roswell, NM; United States (FlightLine Films)

About Sudio Sudarsan

Sudio Sudarsan is a recognized expert in branding of products, services, individuals, places, sports clubs, music bands, political parties, and movements. As a professional stranger in the material world, he researches to uncover unconscious codes in the reptilian complex of the brain that pre-organize the way humans behave at the confluence of neurobiology, cognitive psychology, and cultural anthropology. Sudio teaches advanced courses in marketing and strategy to second-year MBA students at premier business schools in three continents of the world. You can follow him on Twitter @iSudio; view some of his retired presentations at View all posts by Sudio Sudarsan

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