In today’s increasingly digital world replete with mobile technology and post-PCs, websites are the epicenter of branding programs. To compete in this fast-paced digital jungle, and to be self-sustainable engine for growth, loyalty, and differentiation, brands must be remarkable both offline and online. These are slides from a keynote I gave in 2007 that discuss how products and services need to be branded in this paradigm-changing media.
March 27, 2012
About Sudio Sudarsan
Sudio Sudarsan is a recognized expert in branding of products, services, individuals, places, sports clubs, music bands, political parties, and movements. As a professional stranger in the material world, he researches to uncover unconscious codes in the reptilian complex of the brain that pre-organize the way humans behave at the confluence of neurobiology, cognitive psychology, and cultural anthropology. Sudio teaches advanced courses in marketing and strategy to second-year MBA students at premier business schools in three continents of the world. You can follow him on Twitter @iSudio; view some of his retired presentations at www.SlideShare.net/SudioSudarsan View all posts by Sudio Sudarsan
This entry was posted on Tuesday, March 27th, 2012 at 16:20 and tagged with Branding in Digital Media, Digital Branding, Digital Marketing, Vowels of Digital Branding and posted in Insights. You can follow any responses to this entry through the RSS 2.0 feed.