DIGITAL BRANDING

In today’s increasingly digital world replete with mobile technology and post-PCs, websites are the epicenter of branding programs. To compete in this fast-paced digital jungle, and to be self-sustainable engine for growth, loyalty, and differentiation, brands must be remarkable both offline and online. These are slides from a keynote I gave in 2007 that discuss how products and services need to be branded in this paradigm-changing media.

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About Sudio Sudarsan

Sudio Sudarsan is a recognized expert in branding of products, services, individuals, places, sports clubs, music bands, political parties, and movements. As a professional stranger in the material world, he researches to uncover unconscious codes in the reptilian complex of the brain that pre-organize the way humans behave at the confluence of neurobiology, cognitive psychology, and cultural anthropology. Sudio teaches advanced courses in marketing and strategy to second-year MBA students at premier business schools in three continents of the world. You can follow him on Twitter @iSudio; view some of his retired presentations at www.SlideShare.net/SudioSudarsan View all posts by Sudio Sudarsan

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