DIGITAL BRANDING

In today’s increasingly digital world replete with mobile technology and post-PCs, websites are the epicenter of branding programs. To compete in this fast-paced digital jungle, and to be self-sustainable engine for growth, loyalty, and differentiation, brands must be remarkable both offline and online. These are slides from a keynote I gave in 2007 that discuss how products and services need to be branded in this paradigm-changing media.

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About Sudio Sudarsan

Sudio Sudarsan helps companies and startups drive demand and impact through more effective use of their brand, marketing, design, digital, and innovation assets. He teaches advanced courses in marketing to MBA students at premier b-schools in three continents around the world. You can follow him on Twitter @iSudio; view some of his retired presentations at www.SlideShare.net/SudioSudarsan View all posts by Sudio Sudarsan

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