2012 Super Bowl Ads

The championship game in the US National Football League, the Super Bowl, is the highest level of professional football action. Since it the most watched American TV broadcast, it is continually known for marketing-related landmarks:

1. second largest food consumption in the US (after Thanksgiving Day)

2. most expensive commercial airtime in the world; all commercials were sold out by November 2011, at an average price of $3.5M per thirty-second spot

Thanks to social media, most brands involved in the game time advertising released their ads early. Here’s a sneak peek (in alphabetical order):

ACURA: Transactions (RP&)

AUDI S7: Vampire Party (Venables, Bell, and Partners)

BRECKENRIDGE BREWERY: Find Your Couch (Cultivator)

BUD LIGHT: Here We Go (McGarry Bowen)

CAREER BUILDER: Business Trip (In-House)

CHEVROLET: Happy Grad (Consumer Generated)

CHEVY SILVERADO: Dave Didn’t Make It (Goodby, Silverstein and Partners)


CHRYSLER GROUP: It’s Halftime America (Wieden+Kennedy)

COCA-COLA: The Catch (Wieden and Kennedy)


DORITOS: Sling Baby (Goodby, Silverstein and Partners)

FIAT ABARTH: Seduce You (Impatto)

GO DADDY: Body Paint (In-House)

H&M: David Beckham (In-House)

HONDA CR-V: Matthew’s Day Off  (RPA)

HYUNDAI: Cheetah  (Innocean)

HYUNDAI: Think Fast  (Innocean)

LEXUS: The Beast (Attik One Team)

M&M: It’s That Kind Of A Party (BBDO)

PEPSI MAX: Check Out  (TBWA)

SKETCHERS GORUN: Mr. Quiggly Dog Race (Siltanen & Partners)

TELEFLORA: Give Flowers, Get Laid (Fire Station)

TOYOTA: Reinvented (Saatchi and Saatchi)

VW: Dog Strikes Back  (Deutsch)


About Sudio Sudarsan

Sudio Sudarsan helps companies and startups drive demand and impact through more effective use of their brand, marketing, design, digital, and innovation assets. He teaches advanced courses in marketing to MBA students at premier b-schools in three continents around the world. You can follow him on Twitter @iSudio; view some of his retired presentations at www.SlideShare.net/SudioSudarsan View all posts by Sudio Sudarsan

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