Marketing is simple. Do not sell a product; create and deliver value. Do not treat users as consumers; treat them as people. Finnair seems to understand these simple lessons of marketing. Evidence attached.
Sudio Sudarsan helps companies and startups drive demand and impact through more effective use of their brand, marketing, design, digital, and innovation assets. He teaches advanced courses in marketing to MBA students at premier b-schools in three continents around the world. You can follow him on Twitter @iSudio; view some of his retired presentations at www.SlideShare.net/SudioSudarsan
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This entry was posted on Thursday, January 26th, 2012 at 19:25 and posted in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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