The motto of my K-thru-12 school was “Knowledge is Power.” One could easily observe the school kids (at least those insecure top rankers) were so protective of their assignments and exams in an absurdly competitive academic environment in India where grades mean everything. Our world also teaches us about copyright, IP, etc. On the contrary, I’ve always been led to believe that knowledge on its own has only the potential to be powerful. Knowledge when shared becomes instantly powerful. Shouldn’t you teach a man how to fish? The power of collaborative web 2.0 technologies, open sourcing, crowd sourcing, and other pragmatic ¬†methodologies have vastly enhanced knowledge and creative pathways. In today’s collaborative social world, if the marketer provides an opportunity for the consumer to participate, the marketer-consumer co-creation can be truly magical. Testimony attached.

About Sudio Sudarsan

Sudio Sudarsan is a recognized expert in branding of products, services, individuals, places, sports clubs, music bands, political parties, and movements. As a professional stranger in the material world, he researches to uncover unconscious codes in the reptilian complex of the brain that pre-organize the way humans behave at the confluence of neurobiology, cognitive psychology, and cultural anthropology. Sudio teaches advanced courses in marketing and strategy to second-year MBA students at premier business schools in three continents of the world. You can follow him on Twitter @iSudio; view some of his retired presentations at View all posts by Sudio Sudarsan


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: