Creativity may be defined as the aptness to generate novel ideas. It is well-recognized that the US is a flourishing land for creativity in humans. After all, the US was the birthplace for most remarkable inventions of the 20th century: motorcar, airplane, electronics, computer, software, mobile phones, and the internet.

Psychologists confirm that creativity burgeons when the environment is conducive to opposing tendencies of individuality and group-think, rebellion and discipline, fantasy and reality. But, creativity takes time (see video). It is said that the executives at Island, a record label, asked Tom Waits when he would release the follow-up to the high- water mark, Rain Dogs. Waits said, “I am waiting on creativity.” It seems the entire world is waiting for the US to create the next great wave for everyone to ride on. But, this significant human element called creativity is a function of time. For Waits, it took seven years to recapture his ingenuity with Bone Machine. For the world, this has been an interminable wait. Do we start looking somewhere other than the US? Where else?


About Sudio Sudarsan

Sudio Sudarsan helps companies and startups drive demand and impact through more effective use of their brand, marketing, design, digital, and innovation assets. He teaches advanced courses in marketing to MBA students at premier b-schools in three continents around the world. You can follow him on Twitter @iSudio; view some of his retired presentations at View all posts by Sudio Sudarsan

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