Creativity may be defined as the aptness to generate novel ideas. It is well-recognized that the US is a flourishing land for creativity in humans. After all, the US was the birthplace for most remarkable inventions of the 20th century: motorcar, airplane, electronics, computer, software, mobile phones, and the internet.

Psychologists confirm that creativity burgeons when the environment is conducive to opposing tendencies of individuality and group-think, rebellion and discipline, fantasy and reality. But, creativity takes time (see video). It is said that the executives at Island, a record label, asked Tom Waits when he would release the follow-up to the high- water mark, Rain Dogs. Waits said, “I am waiting on creativity.” It seems the entire world is waiting for the US to create the next great wave for everyone to ride on. But, this significant human element called creativity is a function of time. For Waits, it took seven years to recapture his ingenuity with Bone Machine. For the world, this has been an interminable wait. Do we start looking somewhere other than the US? Where else?

About Sudio Sudarsan

Sudio Sudarsan is a recognized expert in branding of products, services, individuals, places, sports clubs, music bands, political parties, and movements. As a professional stranger in the material world, he researches to uncover unconscious codes in the reptilian complex of the brain that pre-organize the way humans behave at the confluence of neurobiology, cognitive psychology, and cultural anthropology. Sudio teaches advanced courses in marketing and strategy to second-year MBA students at premier business schools in three continents of the world. You can follow him on Twitter @iSudio; view some of his retired presentations at View all posts by Sudio Sudarsan

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