Internet is the ultimate meritocracy for video. Advertisers are rapidly adapting this revolutionary digital media to reach, inform, entertain, and plausibly also engage consumers. With YouTube, Google video, Vimeo, DailyMotion, consumers can vote, comment, share, like or +1, or create video parodies.

Listed below are the ten most memorable commercials gone viral in 2011.

Glaceau Smart Water: “Jen Aniston Sex Tape”

Pepsi: “David Beckham Trash Can”

State Farm: “Magic Jingle Parking Lot”

E*Trade: “Cat”

Team Hot Wheels/Izod: “The Yellow Driver’s World Record Jump”

Samsung: “Unleash your Fingers”

Adidas: “Get more D Rose”

Apple: “iPhone 5 Concept Features”

Google Chrome: “Lady Gaga”

T-Mobile: “Follow the Buzz”


About Sudio Sudarsan

Sudio Sudarsan helps companies and startups drive demand and impact through more effective use of their brand, marketing, design, digital, and innovation assets. He teaches advanced courses in marketing to MBA students at premier b-schools in three continents around the world. You can follow him on Twitter @iSudio; view some of his retired presentations at View all posts by Sudio Sudarsan

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