INNOVATING MARKETING CHANNELS

The reign of king retail is over. Home video giant, Blockbuster, filed for bankruptcy and was bought by Dish Network for a mere $233 million this year. Unable to find a buyer, Borders liquidated all its 500+ stores in the US, and as of October 2011 Borders.com has been replaced by a redirect to the Barnes & Noble website, effectively shutting down entirely.

Customers shop for a reason: they have a problem or a need and the retailer should hope to provide a solution for that problem cheaper, faster, and easier. Tesco has somewhat figured that out in its South Korean market, given Koreans’ busy lifestyle and openness to internet-based shopping and home delivery.

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About Sudio Sudarsan

Sudio Sudarsan helps companies and startups drive demand and impact through more effective use of their brand, marketing, design, digital, and innovation assets. He teaches advanced courses in marketing to MBA students at premier b-schools in three continents around the world. You can follow him on Twitter @iSudio; view some of his retired presentations at www.SlideShare.net/SudioSudarsan View all posts by Sudio Sudarsan

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