This is a collection of the five most-shared ads for Dads on YouTube. Happy Father’s Day!
(5) “Dad Life”
Remake of American Greetings
USA
(4) “Just like your Daddy”
IRN-BRU
Scotland
(3) “Dear Sophie”
Google Chrome
USA
(2) “Happy Father’s Day”
Oreo
USA
(1) “The Father and the Child”
Thai Life Insurance
Thailand
Clio, one of the most recognized global awards for advertising, has named India’s Piyush Pandey, Creative Director of Ogilvy, as the recipient of the 2012 Lifetime Achievement Award. He will honored at the 53rd annual awards ceremony on Tuesday, 5/15/2012 at the American Museum of Natural History in Manhattan.
Piyush Pandey joins the ranks of such industry stalwarts and previous award winners as Tony Kaye, David Abbott, Neil French, Sir John Hegarty, Bob Greenberg, and Bob Isherwood.
His campaigns for Fevicol, Vodafone, and Cadbury’s have won him international accolades and bear testimony to his insight, humor, intelligence, and intellect.
Even though the best time to advertise depends on the product or service and target market, most companies line up to advertise at certain times of the year. With Super Bowl and Valentine’s, February is a frenzy time for advertisers. See below the top 20 print advertisements for this year’s Valentine’s Day.
The championship game in the US National Football League, the Super Bowl, is the highest level of professional football action. Since it the most watched American TV broadcast, it is continually known for marketing-related landmarks:
1. second largest food consumption in the US (after Thanksgiving Day)
2. most expensive commercial airtime in the world; all commercials were sold out by November 2011, at an average price of $3.5M per thirty-second spot
Thanks to social media, most brands involved in the game time advertising released their ads early. Here’s a sneak peek (in alphabetical order):
ACURA: Transactions (RP&)
AUDI S7: Vampire Party (Venables, Bell, and Partners)
BRECKENRIDGE BREWERY: Find Your Couch (Cultivator)
BUD LIGHT: Here We Go (McGarry Bowen)
CAREER BUILDER: Business Trip (In-House)
CHEVROLET: Happy Grad (Consumer Generated)
CHEVY SILVERADO: Dave Didn’t Make It (Goodby, Silverstein and Partners)
http://www.youtube.com/watch?v=XxFYYP8040A
CHRYSLER GROUP: It’s Halftime America (Wieden+Kennedy)
COCA-COLA: The Catch (Wieden and Kennedy)
DANNON OIKOS YOGURT: The Tease (Y&R)
DORITOS: Sling Baby (Goodby, Silverstein and Partners)
FIAT ABARTH: Seduce You (Impatto)
GO DADDY: Body Paint (In-House)
H&M: David Beckham (In-House)
HONDA CR-V: Matthew’s Day Off (RPA)
HYUNDAI: Cheetah (Innocean)
HYUNDAI: Think Fast (Innocean)
LEXUS: The Beast (Attik One Team)
M&M: It’s That Kind Of A Party (BBDO)
PEPSI MAX: Check Out (TBWA)
SKETCHERS GORUN: Mr. Quiggly Dog Race (Siltanen & Partners)
TELEFLORA: Give Flowers, Get Laid (Fire Station)
TOYOTA: Reinvented (Saatchi and Saatchi)
VW: Dog Strikes Back (Deutsch)
The mobile handset industry has come a long way from the suitcase-sized device with limited appeal it was in the 80s. Today, it is arguably the most dynamic industry with increasingly specialized computer firms who have entered the market with OS and software for smart phones. Mobile network operators also exert an important influence by demanding manufacturers integrate progressive technologies and applications. With this maniacal dynamism, competitiveness, and rapid innovation, marketers and advertisers put their best people on this fastest-growing industry on the planet. It becomes pertinent to review the best global advertisements of mobile phone manufacturers and providers of this “industry of the decade.”
Mobile telephony is gargantuan. Earth has 7 billion people alive; 4.5 billion of them have active mobile phone subscription. Mobile phones replaced wrist watches and alarm clocks in the past decade as the most ubiquitous gadgets in our everyday lives. An average person looks at the phone a staggering 100 times a day. The mobile phone industry has become like electricity, gas, and water utility. So what of mobile industry advertising? Most of the income of TV and internet come from mobile phone advertising revenues. Given such massive growth and competition, would you say that this collection of advertisements showcase the best of advertising’s creativity?
In the 1930s, Ernest Dichter, an American-based psychologist, the father of motivational research, pioneered Freudian concepts on unconscious desires to marketing. He exhorted American advertisers to harness the consumers’ unconscious desires through an intriguing melange of zany ideas and outlandish claims. Dichter believed sexual relevance to ordinary products was an elemental way to exploit the subliminal psychological root of desire formation in consumers.
Marketers and advertisers have come a long way since understanding consumers’ subconscious whims. They have treated consumers with arresting commercials, good-looking models who do not hesitate to show flesh. Today, it is fashionable for most researchers to study what lights up in the brain or how much pupil dilates when a subject watches lewd or provocative images in an advertisement on TV.
David Ogilvy, often called father of advertising, believed good advertisements sell products without drawing attention to itself. Using nudity, sex may be a communication tactic may draw people’s attention, but are you certain that it would help sell products advertised? Shrewd advertisers mix a dose of humor, shock, and other relevant ingredients with sex to entertain and court TV audience. Find below a three-part series of commercials that are censored in the US for sexual content, language, and/or obscenity/threat. Whether these commercials create a product advantage with customers or reinforces their beliefs about products is something you can inform me after you watch these striptease for a world of abundance.
Most Raunchy TV Advertisements:
When Coca Cola, a carbonated beverage, can force mental associations to happiness, fun, and ‘real thing’ through their commercials featuring cute polar bears, beer marketers after all should be allowed to create even stronger impact through ostentatious metaphors. After reviewing 100s of global beer commercials in the past 3-5 years, most advertisements, however, were found to repeat the very same elements of hilarity through sex, sports, and other hackneyed attributes that defines man and his beer in their myriad commercials. In this digital age of abundance when human attention has become so scarce, brand consultants, advertising agencies, product/category directors and managers struggle to differentiate brand and communication strategies. Why don’t beer advertisements strive for some differentiation then? Do sex, fun, sports, girls, and humor form long-term emotionally charged relationships and loyalty with beer drinkers? The advertisers may argue why overhaul this grand strategy if this is working. But, is this undifferentiated communication strategy employed by all beer manufacturers really working? Working or not, the video clip presented may keep you warm this winter.
Using tradeoff mechanism (ACA™), MBA students from select b-schools around the world ranked the top 30 beer commercials of all time. Though a few beer companies (Budweiser, Heineken, Miller) had multiple commercials, we eliminated to choose the most popular one per firm. The top 30 is presented in alphabetical order. Which advertisement is your favorite three?
Brand: Carlsberg (Denmark)
Ad: “Bikers in Cinema”
Creative: Duval Guillame Modem
Brand: Taman (Sweden)
Ad: “Smoothness”
Creative: Forsman and Bodenfors
Brand: DreamJob.com.br (Brazil)
Ad: “Model Massage Therapist”
Creative: BorghiErh/Lowe
Brand: BBC (UK)
Ad: “What a Wonderful World”
Creative: RKCR/Y&R
Brand: Chipotle (USA)
Ad: “Back to the Start”
Creative: CAA
Brand: DNB, formerly called DnB NOR (Norway)
Ad: “Lucky in Life”
Creative: Try and Apt
Brand: Nokia (Finland)
Ad: “Splitscreen: A Love Story”
Creative: James W. Griffiths
Brand: Volkswagen Passat (Germany)
Ad: “The Force”
Creative: Deutsch
Brand: ISPCC (Ireland)
Ad: “I can’t Wait to Grow up”
Creative: Ogilvy and Mather
Brand: Chrysler (USA)
Ad: “Imported from Detroit”
Creative: Wieden and Kennedy
Brand: Tourism Calgary (Canada)
Ad: “O Fortuna by CPO”
Creative: Nur Films
Brand: Google (USA)
Ad: “First Google Wallet Customer”
Creative: R/GA
Brand: Nissan (Japan)
Ad: “Gas-Powered”
Creative: TBWA
