March 27, 2012

Digital Branding

By Sudio Sudarsan

In today’s increasingly digital world replete with mobile technology and post-PCs, websites are the epicenter of branding programs. To compete in this fast-paced digital jungle, and to be self-sustainable engine for growth, loyalty, and differentiation, brands must be remarkable both offline and online. These are slides from a keynote I gave in 2007 that discuss how products and services need to be branded in this paradigm-changing media.

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About Sudio Sudarsan

Sudio Sudarsan is a recognized expert in branding of products, services, places, clubs, and movements. He focuses on the role of brand strategy in a digital culture, people/technology insight, social ideas and brand engagement planning. View all posts by Sudio Sudarsan
This entry was posted on Tuesday, March 27th, 2012 at 16:20 and tagged with , , , and posted in Insights. You can follow any responses to this entry through the RSS 2.0 feed.

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